An SSL connection encrypts the data that travels between your site and users' web browsers, thus safeguarding the transmission of purchasing information. All the WordPress hosting services in this roundup offer SSL certificates, but the prices vary from company to company. Some companies include a free SSL certificate when you sign up for a hosting plan, while others charge close to $100.
Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.