A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers. A key reseller role has been order fulfillment: The customer goes to a reseller to simplify the ordering process and offload procurement and order processing tasks.
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Resellers may operate in a range of industries within the IT sector. In hosting, for example, a web hosting reseller purchases services from a larger hosting provider and resells the services to customers. In addition, a reseller may purchase and resell access to servers in a hosting or colocation facility. In this context, the reseller acts as a retailer of sorts, acquiring and reselling services from hosting and internet services firms acting as wholesalers.
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