The article doesn’t list geographical location of the server as one of the consideration one should consider when choosing a hosting company. Isn’t geographical proximity, between the hosting server and the targeted population of the website, one of the parameters that Google’s algorithm uses when ranking a website? E.g. If I my website is in German and is targeting German people, wouldn’t it be better to host it in a server in Germany (ignoring, for the sake of this question, the issue of speed)? 

Hey Caroline, WordPress.com is a bit of a different animal because you don’t run a self-hosted WordPress site on there. That means, you can’t install all the plugins you might want to (especially on lower plans, where you can’t install plugins at all) and overall have less control over your site than with a self-hosted site. That’s why we didn’t include it in this list. For more information, I recommend this article: https://websitesetup.org/wordpress-com-vs-wordpress-org/
You also need to consider how long you'll need WordPress web hosting. If it's a short-term project—say, less than a month or two—you'll typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, while others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
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