Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
There are many uses for a dedicated server: big data, machine learning, website and application hosting, backups and storage, infrastructure virtualisation, server clusters, business applications (CRM, ERP), and even online game hosting. This is why we offer several different dedicated server ranges, each of which are designed for a specific set of needs. Our sales and support teams will help you with your project, and can offer expert advice on which server to choose.
IT vendors offer channel partner discounts that enable resellers to purchase products below list price. Vendor discounts vary widely and may range from 10% to 50%, depending on such variables as type of product and the volume of product the reseller is purchasing. The idea behind reseller discounts is to cover the channel partner's sales and marketing costs and leave room for profit margin. 
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