Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
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Make difficult moral decisions in this modern drama. You take the role of Alex, an average guy having a not so average day. Juggle relations with your friends while you puzzle over choices of right and wrong. Explore what it means to be a good person. Determine if the law is always right. Choose between yourself and your friends. Decide between romance or friendship. And ultimately hold the life of another in your hands. One day can be packed with enough drama, tension, and death to change your life forever. But at the end of that day you’re faced with the question: are you a good person?
IT vendors offer channel partner discounts that enable resellers to purchase products below list price. Vendor discounts vary widely and may range from 10% to 50%, depending on such variables as type of product and the volume of product the reseller is purchasing. The idea behind reseller discounts is to cover the channel partner's sales and marketing costs and leave room for profit margin.
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