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A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers. A key reseller role has been order fulfillment: The customer goes to a reseller to simplify the ordering process and offload procurement and order processing tasks.
The WordPress user demographics vary wildly from a first-time site owner to an enterprise-grade business owner. The former end of the spectrum will probably opt for shared WordPress hosting, while the enterprise folks may need dedicated resources to support their organization’s WordPress site. Here, we compare factors that make for the best hosting for shared, virtual, and dedicated servers using WordPress.
IT vendors offer channel partner discounts that enable resellers to purchase products below list price. Vendor discounts vary widely and may range from 10% to 50%, depending on such variables as type of product and the volume of product the reseller is purchasing. The idea behind reseller discounts is to cover the channel partner's sales and marketing costs and leave room for profit margin.