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The article doesn’t list geographical location of the server as one of the consideration one should consider when choosing a hosting company. Isn’t geographical proximity, between the hosting server and the targeted population of the website, one of the parameters that Google’s algorithm uses when ranking a website? E.g. If I my website is in German and is targeting German people, wouldn’t it be better to host it in a server in Germany (ignoring, for the sake of this question, the issue of speed)?