Resellers may operate in a range of industries within the IT sector. In hosting, for example, a web hosting reseller purchases services from a larger hosting provider and resells the services to customers. In addition, a reseller may purchase and resell access to servers in a hosting or colocation facility. In this context, the reseller acts as a retailer of sorts, acquiring and reselling services from hosting and internet services firms acting as wholesalers.
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A subcategory of reseller is a web operative who will buy a large amount of hosting space from an Internet service provider (ISP) and then resell some of this space to clients. Their hosting is often managed through a virtual private server (VPS) which allows them, through a control panel, to administer bandwidth, databases, passwords etc., for the client.
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The aforementioned features are valuable to the web hosting experience, but none can match the importance of site uptime. If your site is down, clients or customers will be unable to find you or access your blog or your products or services. Potential new customers may miss your site altogether, and existing customers may go elsewhere out of frustration or confusion.
There are many uses for a dedicated server: big data, machine learning, website and application hosting, backups and storage, infrastructure virtualisation, server clusters, business applications (CRM, ERP), and even online game hosting. This is why we offer several different dedicated server ranges, each of which are designed for a specific set of needs. Our sales and support teams will help you with your project, and can offer expert advice on which server to choose.
Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.