The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Eamonn Holmes United Kingdom Physical Pursuits (1988), Time Please (1991–92), Pot Black (1991–92), All Mixed Up (1998–2002), Pass the Buck (1999–2000), The Third Degree (1999–2000), Playing for Time (2000–01), Jet Set (2001–07), Jet Set Departure Lounge (2001–02), Remotely Funny (2002), TV Scrabble (2003), Hard Spell (2004–05), Would You Pass the Eleven Plus? (2004–05), SUDO-Q (2005–07), The Rich List (2006) (USA), Big Bumper Science Quiz (2007), Gift Wrapped (2014), It's Not Me, It's You (2016–present)
But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
While all the hosts atop our email hosting reviews tout reliable security features, SiteGround and InMotion lead the market when it comes to secure email hosting. As you’re comparing hosting plans, look for words like IMAP or POP3, SPAM filtering, virus protection, and 24/7 server monitoring. SiteGround and InMotion Hosting offer all of the above, whether you’re shopping for business or pleasure.