First of all, IONOS is not a free domain name service provider in general. We usually have very competitive pricing for our domain customers; however, you will not be able to enjoy free domains all the time. The reason we can occasionally give away domains at little or no cost is that our large customer base enables us to attract a lot of registries that work with us.
Have you already spotted a domain? If so, it is advisable to secure it as soon as possible as other interested parties may buy it before you. Since a domain is always unique, they can often be snapped up quickly or already assigned. For larger companies, it is often worthwhile securing a selection of domains in order to reserve the appropriate email addresses for different services, divisions or subsidiaries. You may also want to separate personal and business emails and buy an email domain for both. There is no limit to the IONOS email solution. You can save all available email domains immediately. Have a look at our domain check to see if your desired domain email is still available – if not, there will be a number of attractive alternatives recommended.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
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An example here is the rapidly growing trend of "inbox zero." It's actually known by a variety of names, but it refers to the practice of keeping your email inbox count at zero stored emails. Essentially, it's dealing with every email as it comes in and then deleting or archiving each one so that your inbox is always empty. This boils down to a fundamental shift in how users are utilizing their email inboxes.